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Magave Tequila

Background

The Lens Fire Films team set out to showcase Magave Tequila which is known for being the finest estate grown tequila, crafted “in small subtle steps without compromise.”


 

Process

Our team conceptualized the video by focusing in on the key ingredients of a single cocktail: tequila, lime, and ice. With a Red Helium 8K Camera on a robotic arm, we were able to capture dynamic and unique shots to highlight the bottle design and cocktail making process. We used a painted backdrop with an Astera Titan Tube to amplify the bottle’s design. The fast-paced editing and sound design immerses the viewer into Magave’s finest crafted tequila.


 

Reflection

We were able to conceptualize, gather, and implement this one-day product shoot in an incredibly efficient timeline. This project highlights our capability to develop, equip, and produce a high-quality production with in-house crew, gear, and post-production.

Production Company: Lens Fire Films